How Radical Empathy Strengthens Your Business - Seth Godin

How Radical Empathy Strengthens Your Business - Seth Godin

 

How can we "see" others to help solve their problems? Why should you prioritize interactions over passions? Seth Godin - best-selling author, entrepreneur, blogger, and host of the podcast Akimbo has spent decades exploring and understanding the world of marketing. Find out his innovative insights on how to create your own story that speaks to an audience, whether you should love the work you do vs. do what you love, and how to turn your creative pursuit into a valuable scarcity that solves a problem.

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TAKEAWAYS FROM THIS EPISODE:

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  1. We need a radical amount of empathy to transact with others and engage in the marketplace.
  2. Don't interact with people in way you don't like, just to say you're a macrame artist.
  3. Show up in a place where there's scarcity, and solve a problem that is valuable to others.
  4. To own your career, you can't copy someone else's story. 
  5. Ask yourself - who is this for? What change am I seeking to make? And for the people I want to change, what story do they tell themselves?
  6. Tell bad stories relentlessly, until they become better.
  7. Dance with the fear. Use it as a compass to find out how people react.
  8. Customers don't want a better oil painting from you. They want to feel good about their purchase.
  9. Embrace the smallest viable market. You don't need to be the most famous or most expensive business to be a success.
  10. Get out of "about to start." Merely start.
  11. Don't quit in the dip.
  12. We all want to be seen. But the best way to solve problems and create happiness is to see the people around you.

 

MENTIONED IN THIS EPISODE:

 

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How to Climb the Acting Career Mountain - Jenna Fischer

How to Climb the Acting Career Mountain - Jenna Fischer

 

The Office star Jenna Fischer (Pam Beesly) is one of the most recognizable faces on screen, but her career wasn't an overnight success. How did the years of small acting gigs and endless day jobs train her to become the phenomenal actress she is today? Jenna shares some of the most important lessons from her new book, The Actor's Life, including how to transform rejection into positive perspective, how to self-assess and improve your work, and how to follow the signs - even if they lead you towards a different dream.

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TAKEAWAYS FROM THIS EPISODE:

  The Actor's Life: A Survival Guide  by Jenna Fischer

The Actor's Life: A Survival Guide by Jenna Fischer

  1. You can't just want it. You also need training.
  2. In the life of an artist, one moment can change everything. But it doesn't change everything forever.
  3. Look for ways to express your creativity on your own. Don't sit around and wait for the opportunity to come.
  4. The first thing you make might be a load of crap. But make it anyway. Done is better than perfect.
  5. Practice self-assessment. Look at your work and ask, "Is this good? If not, how can I make it better?"
  6. If the world seems to want it from you, then keep going.
  7. Just because it's not easy, it doesn't mean you're on the wrong path.
  8. Sometimes your initial dream is meant to lead you towards a different dream. And that's okay.
  9. Stand out by being great and ready to work.
  10. Know the lingo, understand your place in the machine, and have a high level of professionalism.
  11. A person's success is often determined by how long they spent feeling sorry for themselves. So stop saying "Woe is me". Pick yourself up, and start climbing that mountain.

 

MENTIONED IN THIS EPISODE:

 

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How Courage & Clarity Can Launch Your Business - Steph Crowder

How Courage & Clarity Can Launch Your Business - Steph Crowder

 

How do you launch a product with minimal complications? What do your customers actually want, other than a solution? How can you maximize your productivity when there's so much to do? Steph Crowder, business coach and host of the Courage & Clarity Podcast shares her inspirational and tactical advice on the 3 phases of constructing a business, prioritizing your growth-based vs. administrative responsibilities, and creating a need for your product with stories about "the why behind the why."

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TAKEAWAYS FROM THIS EPISODE:

  Steph and the  Fizzle Show  team (photo from Fizzle Show Facebook page)

Steph and the Fizzle Show team (photo from Fizzle Show Facebook page)

  1. We need both vision and process, courage and clarity. 
  2. Success is only meaningful when it's rooted in your own definition.
  3. Figure out what you do, who you do it for, and why.
  4. Understand your audience's problems. We want transformations, not just solutions.
  5. Create a story behind your product. What's the why behind the why?
  6. We all need the painkillers and the vitamins.
  7. Audience building requires connecting with customers and having a place to showcase it.
  8. Launch an MVP, a minimal viable product. It doesn't have to be so complicated to generate success.
  9. Work towards a minimal viable income and learn to be sustainable and scalable. You can't stay in hustle mode forever.
  10. Put in the pebbles before the sand. Do the growth-based actions before the admin work. That email can wait.
  11. Clarity comes from action, from actually taking the first step and the next one.
  12. Don't underestimate the value of community. You don't have to do this alone. 

 

MENTIONED IN THIS EPISODE:

 

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How to Build Your Creative Empire - Christina Scalera

How to Build Your Creative Empire - Christina Scalera

 

What essential ingredients will kickstart your creative business? How do you begin to create content and find your ideal audience? Christina Scalera, attorney, founder of The Contract Shop, and host of the Creative Empire Podcast has the insights on constructing your dream career - and making it legal. She shares her best tips on how to give your audience both what they want and what they need, how to increase revenue by working less, why a little vanity can be healthy, and how to change your "but" mentality.

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TAKEAWAYS FROM THIS EPISODE:

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  1. Work smarter, not harder.
  2. You don't have to launch 5 things at once. Get one thing in place, do it well, and then move on to the next thing.
  3. Reframe the conversation about contracts. Get excited about the relationships, expectations, and end results that you're bringing to life.
  4. Give people a combination of what they want and what they need.
  5. You will find your tribe once you start creating the content.
  6. Put passion and enthusiasm in your content. That will resonate most with your audience.
  7. Wipe your own "buts". And just do it.
  8. Do the smallest thing possible to get one step closer. Even if that means going live at midnight when no one is watching.
  9. If it's more painful to keep it inside than it is to fail, that's when you know you were meant to do it.

 

MENTIONED IN THIS EPISODE:

 

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What Makes a Good Life - Jonathan Fields

What Makes a Good Life - Jonathan Fields

 

What does it mean to lead a "good life"? Jonathan Fields - author, entrepreneur, and host of the Good Life Project Podcast has a simple system for maximizing your happiness and engagement with the world. He explains how to identify your strengths through self-discovery, what essential element you need for a strong relationship, and how to fill your Good Life buckets of vitality, connection, and contribution.

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TAKEAWAYS FROM THIS EPISODE:

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  1. Debrief and deconstruct the good and bad experiences. Learn from them.
  2. Before you jump all in, get as much clarity and reality as you can. And then respond.
  3. Don't rush into experimentation mode. Do some self-discovery. Dig inside and figure out, "Who am I? What matters to me?"
  4. Invest your energy in the world in a way that aligns with your strengths. You're more likely to be happier, regardless of the industry or title.
  5. A good life is one with vitality, connection, and contribution.
  6. The states of mind and body are pretty much the same. So take care of them both.
  7. Create relationships that give you a sense of belonging to a community or a bigger ecosystem.
  8. Absorb yourself in activities that are driven by meaning and purpose, and let you feel expressed in capability and identity.
  9. Look at your good life buckets every morning and ask, "Which one seems low? And what can I do today to give it some love?"
  10. Awareness is the master key for strong relationships.
  11. Don't wait to feel better. Feel differently through the small things you do every day.

 

MENTIONED IN THIS EPISODE:

 

Thank you so much for listening!

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