What essential ingredients will kickstart your creative business? How do you begin to create content and find your ideal audience? Christina Scalera, attorney, founder of The Contract Shop, and host of the Creative Empire Podcast has the insights on constructing your dream career - and making it legal. She shares her best tips on how to give your audience both what they want and what they need, how to increase revenue by working less, why a little vanity can be healthy, and how to change your "but" mentality.

- Enter to win a FREE Branding training session 

- Thank you Audible! Get a free audiobook with a free 30 day trial at audible.com/DreamJob or text DreamJob to 500-500.

- Thanks Blue Apron! Check out this week’s menu and get $30 OFF —WITH FREE SHIPPING—by going to BlueApron.com/DREAMJOB.

- Thanks to Barkbox! Visit barkbox.com/dreamjob for a FREE EXTRA MONTH of BarkBox when you subscribe to a 6 or 12 month plan!



CHristina 2.jpg
  1. Work smarter, not harder.
  2. You don't have to launch 5 things at once. Get one thing in place, do it well, and then move on to the next thing.
  3. Reframe the conversation about contracts. Get excited about the relationships, expectations, and end results that you're bringing to life.
  4. Give people a combination of what they want and what they need.
  5. You will find your tribe once you start creating the content.
  6. Put passion and enthusiasm in your content. That will resonate most with your audience.
  7. Wipe your own "buts". And just do it.
  8. Do the smallest thing possible to get one step closer. Even if that means going live at midnight when no one is watching.
  9. If it's more painful to keep it inside than it is to fail, that's when you know you were meant to do it.




Thank you so much for listening!

Subscribe on Apple Podcasts, like us on Facebook, and follow us on Twitter and Instagram!

If you have any general questions or comments for the show, click here.

If you'd like to advertise with us, click here.