Susan Sarich, SusieCakes founder and EY's 2016 Entrepreneur of the Year, bounced around jobs until she realized she was missing out on life's milestones. So instead, she started a bakery to celebrate them. She shares her recipe for financially preparing your business, fighting rejection from 22 banks, spreading the word about your product, and finding a team that will understand and expand your vision.

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  1. Before you jump in, ask yourself - "do I know enough about this industry?"

  2. Have a financial model before you start.

  3. Surround yourself with people who support you unconditionally.

  4. Don’t let the naysayers deter you.

  5. Don’t let the fear of failure take precedence over the need to see your dream come to life.

  6. Work hard.

  7. Be nice to people

  8. It all comes down to gratitude.



SusieCakes website

Read Susan Sarich’s story here

Follow them on Facebook and Instagram

Cornell School of Hotel Administration

Susan’s odd jobs: Hyatt Hotels, House of Blues, Lettuce Entertain YouIan Schrager Hotel Company

European butter vs. American butter

SusieCakes locations in California & Texas


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