Halo Top President & COO Doug Bouton planned to quit his lawyer job from the day he started. What motivated him to abandon a steady six-figure income and help start a healthy ice cream business with no safety net? Find out how Halo Top used grassroots marketing to build a strong social media following, what you should look for in a good business partner, and why you should just say “yes” to business opportunities - even if you don’t have a plan.

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  1. Stay the course, figure out what’s wrong, and correct it quickly enough before it’s too late.
  2. Persevere, keep putting yourself out there. Sometimes just one buyer is all it takes for a breakthrough.
  3. Just say yes and figure it out later.
  4. Never settle. 
  5. Life is too short to be unhappy. If you aren't satisfied, make a change.
  6. The hardest part is taking initial jump. Once you leap off that ledge, there’s no going back.
  7. Work with someone who will join you in the trenches and fight with you during the hard times.
  8. Make sure your product or service can stand on its own without the brand - because brands are trends. They come and die. 
  9. The worst day at your dream job is still tons better than best day at your day job.
  10. You can fool everybody in the world, but you can’t fool the man in the mirror.



Halo Top website

Follow Halo Top on InstagramFacebook and Twitter

Check out all the delicious Halo Top flavors

Find Halo Top Ice Cream near you (Kroger, Whole Foods, Target, Albertsons & many more)

Georgetown College

University of Virginia (UVA), one of the top law school

Entourage (HBO)

Venice Beach, CA

The Strand

Justin Woolverton, founder & CEO of Halo Top (and Doug's beloved business partner)

Beware of predatory lending / predatory loans

GQ's article on Halo Top

Buzzfeed's article on Halo Top

Grassroots marketing - benefits & ideas on how to build your grassroots army 

What makes a strong business partnership


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