What do you need to make a good podcast? Why should you even start a podcast? How can the podcast-making process apply to your own creative business? In this behind-the-scenes episode, you’ll learn what tools and equipment are used for this show, how to find guests and interview them from the comforts of your own home, and how to leverage your content to engage and grow your audience.

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TAKEAWAYS FROM THIS EPISODE:

  1. You don’t need to be famous, or be an expert to have a voice about something you love. Your enthusiasm is enough.
  2. Build it and they will come - you will find your tribe.
  3. It’s okay to be the C student. Take off the pressure to be perfect. And just go for it.
  4. Everyone wants to feel important and share their story.
  5. Give yourself a launch date or a deadline. Work backwards from there.
  6. If you want people’s attention, you have to pay the cost of their attention. Commit and show up consistently.
  7. Repurpose your episodes to grow your audience. Make the most out of your content.
  8. There's nothing wrong with doing something that you absolutely love to do.
  9. Listen to your audience's input and do your best to give them what they want.
  10. Words from the heart speak from the heart.
  11. Go out and create an audience. Don't wait for someone to give you approval.
  12. Leap and the net will appear. You just have to take the first step.

 

MENTIONED IN THIS EPISODE:

Get the Podcast Checklist here

Snag the last seats! at Cathy's free live event at RL in Brooklyn

Grammar Girl podcast with Mignon Fogarty

Grammar Girl Facebook page

thescranline on Instagram - cakes + graphic design

Zencastr - interview guests when they're miles and miles away

Dropbox - file sharing service used with Zencastr

A quick tutorial of editing in GarageBand

ScreenFlow

Squarespace, WordPress, Wix - make a website

Learn more about email lists in our episode with Amy Porterfield

How to use Facebook ad targeting to find more audience

Thumbtack - hire pros for every type of task

Equipment: mic - Audio Technica, base / mic stand - Atlas DS7E, interface - M Audio M Track

Pond5 or Premium Beat - royalty free music

99 Designs - graphic design, logo design, etc. services

Our episode with potter Brian Ginewski

Authentic - podcast ad sales services 

Our episode with TV writer David Sacks

 

Thank you so much for listening!

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