Why should you open an Etsy store? What can you learn from the top sellers on Etsy? Kruti Patel Goyal, Etsy's General Manager of Seller Services, explains what you need to start your Etsy business (hint - not a lot!), how to sell on Etsy with success, and why your story is your brand's defining factor in any marketplace.

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  Photo from  Etsy Facebook

Photo from Etsy Facebook


  1. Think about what you want to sell, who you're selling to, and what makes your product special to them.
  2. We don't just buy things. We buy stories.
  3. The story of your product's origins is your unique factor.
  4. Once you know your story, find the people who are interested in it.
  5. Everyone starts from nothing.
  6. All it takes is one item.
  7. Nothing is set in stone.
  8. Take it one step at a time.



  1. Excitement when you make the first sale. People actually do like what you make!
  2. Scaling up and realizing this could become a living.
  3. Managing the business. Keep it growing and innovating.


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