How do you launch a product with minimal complications? What do your customers actually want, other than a solution? How can you maximize your productivity when there's so much to do? Steph Crowder, business coach and host of the Courage & Clarity Podcast shares her inspirational and tactical advice on the 3 phases of constructing a business, prioritizing your growth-based vs. administrative responsibilities, and creating a need for your product with stories about "the why behind the why."
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TAKEAWAYS FROM THIS EPISODE:
- We need both vision and process, courage and clarity.
- Success is only meaningful when it's rooted in your own definition.
- Figure out what you do, who you do it for, and why.
- Understand your audience's problems. We want transformations, not just solutions.
- Create a story behind your product. What's the why behind the why?
- We all need the painkillers and the vitamins.
- Audience building requires connecting with customers and having a place to showcase it.
- Launch an MVP, a minimal viable product. It doesn't have to be so complicated to generate success.
- Work towards a minimal viable income and learn to be sustainable and scalable. You can't stay in hustle mode forever.
- Put in the pebbles before the sand. Do the growth-based actions before the admin work. That email can wait.
- Clarity comes from action, from actually taking the first step and the next one.
- Don't underestimate the value of community. You don't have to do this alone.
MENTIONED IN THIS EPISODE:
- Listen to the Courage & Clarity Podcast
- Stephanie's 15 Minute Planner Method
- The Fizzle Show
- Pat Flynn's Smart Passive Income Podcast
- Fizzle's 3 Phases of a Business
- Get a sense of what you do, who you do it for, and why you do it.
- Turn the idea into something tangible. Find a primary mechanism to connect with your audience. Launch an MVP (minimal viable product) without the complications.
- Determine your minimal viable income. Create a system to be sustainable and scalable.
- Ember coffee mug
- Kate Spade 5 o'clock Martini watch
- Productivity products & systems
- A visual representation of Stephen Covey's Rocks, Sand, and Pebbles productivity concept
- This week's listener wins!
Thank you so much for listening!
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